BuySellAds is another nice option for you, if Google AdSense has either banned you, or you are at odds with it. Reviewing this advertising company is quite a task, because of its very strong and some potentially weak aspects. So once again, it depends on you, whether you can live with its shortcomings and take benefit from it or you will think twice to sign in to it. Let’s look it in more detail.
BuySellAds, as evident through its name is a service which allows both advertisers and publishers to buy or sell advertising space in a state of the art and hassle free system devised by the company. The BuySellAds or BSA Company stands apart from all others due to a very obvious difference. It has evolved an extremely simple and intuitive user interface for both advertisers and Publishers, due to which the whole process of selling and purchasing become simple and subtle.
The BSA System
If you are a Publisher, you register your account with BSA free of cost. After completing the account opening process, BSA will provide you with an HTML code, which has to be embedded in your website. Once you are through with this, your website will appear in BSA’s publisher directory. Publisher directory is for the advertisers who browse it to choose suitable website for placing ads therein. If an advertiser considers your website, BSA provides him/ her some analysis of your website like Google page rank, Compete rank, Alexa Rank and density of RSS subscribers etc. BSA website allows advertisers to buy ads space from your website, which relieves you from involving in receiving payments from each advertiser. BuySellAds allows you to ask payout after accumulation of $50 in your account.
Presently, BSA is offering banner ads model which works on CPM payment method, however, a private beta testing of pay-per-click (PPC) advertisements is in progress, which will provide more freedom to both advertisers and publishers. Payouts of BSA are speedy and flawless, as it uses PayPal system very efficiently. Besides, Paypal BSA also allows payout through Wire transfers and cheques.
Publishers will probably not like it, but it’s a fact that BuySellAds takes away 25% of publisher’s earning, which simple suggests that you have to forget about 25 cents in every dollar earned. This ratio is higher than other major advertising firms and can potentially harm those websites, which are earning lots of money. The point establishes a proposition that high earning websites should not opt BSA for publishing ads. Another factor that needs to be kept in mind is that BuySellAds seems to be a niche-oriented network, and therefore, websites which focus on technology, web design and development or freelancing are likely to earn more money through BSA. BuySellAds continuously assesses interest and inclination of visitors and therefore, rejects the website which have got unattractive content, less traffic and less reputation. In addition, BSA also requires at least 100,000 base impressions per month, so with less traffic you would be rejected. In order to sneak through these filters, you have to have an already established website with regular traffic and modest reputation.
For advertisers, there are no such great risks in BSA system. Simple to follow, you just pay for 30 days increments in which your ads are shown on websites of your own choice and if luck favors you also get a modest click through ratio from those impressions. You just need to keep in mind that while choosing a website, you should see if it corresponds or blends in well with you advertisement or not.
Some Negative Things about BuySellAds
- Of course, the biggest disappointment of BSA is its larger cut which deprives you of 25% of your earning. Successful websites in this system face larger loss.
- At times, Publishers complain about the cluttered Publisher directory, due to which their websites become difficult to be found by advertisers. A way around with this problem is to use SEO techniques while listing your website.
- Another major drawback of BuySellAds is that it does not offer an “affiliate Program”. So if you refer an advertiser to BSA, you will not be paid for that.
If you are running a website on types of office chairs, you should not contact BSA because, it gives consideration to only those sites, which are based on technology, web development and IT. For small blogs and website, which fulfill the necessary criterion, BSA is a profitable option. It allows you to concentrate on your website and handles most of the advertising space selling job for you. Since, BSA also allows you to determine the type and amount of advertising space through your listing in the publisher directory; you can exploit this relaxation to offer multiple ad sizes, locations and prices to maximize your earning potential.