TribalFusion was established in 2001 and belongs to the Exponential Group of online businesses, which is a technology-enabled media company based in California. Being in business since a decade, TribalFusion has its own standards and unique features. In order to be approved as a Publishers with them, you need to have at least 0.5 Million unique users per month on your website, which concludes chances for new websites. However, once you manage that score, the CPM rates, offered by TribalFusion are very good. They offer and serve fully customized ads, which usually brings better results for both advertisers and publishers. Let’s dig deep into this ads company.
Publishers
TribalFusion share revenue with the publishers through a very transparent method, contrary to other companies, who purchase ad inventories on a fixed CPM, due to which their margins remained limited. Which suggests that TribalFusion attaches his profit with the profit of publishers. Since, there are specific standards, established by TribalFusion for accepting publishers and advertisers; it makes sure that only successful brands are sold on successful sites. Given this premise advertisers, usually agree to offer high RPM, because they know that their ads will be published in high quality sites with a large number of unique visitors, which increases chances of increased earnings for advertisers and publishers as well as TribalFusion.
Ad Server of TribalFusion is highly advanced and effective in serving quite relevant ads, keeping in view the content, visitors’ interests, site performance and targeting parameters.
- In order to be accepted by TribalFusion, a publisher must have:
- 500,000 unique visitors on his site per month
- Relevant, focused and updated content on his site
- An attractive site design and active user base
- Its own domain URL and an active user privacy policy
- To agree and adhere to NAI’s Self-Regulatory Principles, the CAN-SPAM Act of 2003, the COPPA Act of 2000 and IASH Terms and Conditions.
Advertisers
TribalFusion claims to have the ability of reaching more than 431 million people per month worldwide. They provide advertisers a nice platform using which advertisers can plan, serve, optimize, and analyze their ads. TF has created something called the vertical, which guides advertisers in each step to improve the content, looks and visibility of their ads. This vertical comprises of a Director, an Account Manager, an Analyst and an Ad Operations Manager. All of these stay in contact with the publishers and advertisers to improve efficiency of both the websites and ads. TribalFusion provides a large number of formats for displaying ads. Popular ones are 468×60 banners, 728×90 banners, pop-ups, pop-unders, and skyscrapers. The pops are limited to one view per person every 12 hours.
Payments
TribalFusion is one of those companies, who feed on publishers. They cut as much as 45% of revenue from publishers, which is extremely high cut, in comparison with other advertising companies. Minimum payout allowed by TribalFusion is 50$, after which a payout can be requested either through Cheque. TribalFusion would issue you the money after 45 days from the time, you accumulated 50$ in your account. TribalFusion uses CPM model for payments, which are considered best after CPC model because you don’t have to wait for clicks, signups or actual sales. Your only wish is higher and unique traffic, which will bring you money.
Draw backs
TribalFusion has no particular drawbacks; however for few people their cut in revenue is a little too much. Having good quality traffic in millions, the webmaster usually pay less head until they are earning good money, however, still they feel offended when TribalFusion cuts almost half their revenue.
Few other publishers complained about the confusing and complex control panel of TribalFusion. While for some TribalFusion is lacking the options of paying through PayPal, which is not good.
Conclusion
So, crux of the whole discussion is that TribalFusion is among the very best few advertising solutions providing company out there. However, it is meant for high quality websites, having loads of unique traffic. There is no room for small websites. Experience and observation tells us that it indeed increases your revenue, but there is a little part played by TribalFusion in fact, because your website with millions of unique users and high quality content deserves you good earning. Any ad company will give you that revenue.
